Bio

Strategic Marketing Executive, Brand Builder & Leader. Grow brands & sales, launch new products and ventures, build and scale  strong teams.

Transient

Meet Ted Simon.

A renaissance marketing executive with a track record building profitable brands and businesses for established companies and venture-backed start-ups.

  • Classically-trained consumer marketer who thinks and acts inside AND outside the box;  combines strategic thinking, analytical skill, entrepreneurial spirit and creative flair. 
  • Expert at synthesizing and translating market data into actionable insights that drive differentiated positioning, compelling messaging and integrated marketing plans. 
  • Multi-talented, versatile leader who has demonstrated success across a diverse range of companies in interactive entertainment, Internet and consumer products. 
  • Excels at developing teams, improving marketing operations, conceiving breakthrough marketing campaigns, launching new products and building strong partner relationships.
  • Visionary leader with a passion for innovation, creativity and growth.

PROFESSIONAL EXPERIENCE

Over 25-years building strong brands, generating sales growth and launching new products and ventures across a dozen consumer categories for large companies, smaller organizations and startups, including:

  • Kabam/Online social & mobile games                                                 
  • GameChanger/Marketing & new products consultancy               
  • Therative/Acne treatment device & skin care products                  
  • BestOffer.com/Online used car marketplace                                     
  • RED ORB Entertainment/Interactive PC games                                 
    (division of Broderbund Software)   
  • American Academy of Ophthalmology/medical association        
  • Leo Burnett Company/Global ad agency                                           

Find out more.

VP Brand Marketing & Communications 
Consulting Partner 
Vice-President of Marketing
Vice-President of Marketing 
Director of Marketing 

Director of Marketing    
Vice-President, Account Director 

EDUCATION

 

 

J.L. Kellogg Graduate School of Management
Northwestern University, Evanston, IL.MBA, concentration in Marketing and Management Policy.
Transient

Colgate University, Hamilton, NY.
Bachelor of Arts, concentration in Political Science.  
Magna cum laudePhi Beta Kappa.

PERSONAL

Ted resides in San Rafael, CA, north of San Francisco, with his wife, two sons and two dogs. When he's not busy building brands, creating marketing plans or consulting with clients, he enjoys improv performing and fly fishing in beautiful parts of the U.S.  Ted loves nearly all sports as a fan, participant and youth coach. He is also a life-long Yankees fan and proud of it.