http://tedlsimon.com/news daily 0.75 2013-09-30 http://tedlsimon.com/news/2013/9/30/branded-content-its-still-marketing monthly 0.5 2013-09-30 https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1380572478896-2DSC5D4EVKE8AE2F6JO9/Rose+Image%2C+Shakespeare+Quote+-+Branded+Content+Marketing-It%27s+STILL+Marketing+9-30-13.jpg Ted Simon Says - Branded Content – It’s STILL Marketing http://tedlsimon.com/news/2013/9/10/yahuh monthly 0.5 2013-09-10 https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1378835848585-9376JHHCH4L9VX12XEAD/Yahoo+logo+blueprint+from+AdAge.com.jpg Ted Simon Says - YAHUH? http://tedlsimon.com/news/2013/6/4/splat-thoughts-on-zyngas-20-layoff monthly 0.5 2013-06-04 http://tedlsimon.com/news/2013/2/26/making-a-yahoo-omelet monthly 0.5 2013-02-27 https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1361949248350-Z7JG57F25B7WO09PIK2I/Cracked+Egg+Yahoo+blog+post+2-26-13.jpg Ted Simon Says - Making a Yahoo! Omelet http://tedlsimon.com/news/2012/12/31/zyngas-game-shut-down-business-as-usual-or-something-different-linkedin monthly 0.5 2012-12-31 http://tedlsimon.com/news/2012/12/8/t-mobiles-unlocked-iphones-could-transform-how-apple-does-business-in-its-largest-market-quartz monthly 0.5 2012-12-08 https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1354988226650-2ETNXVNO1G3N4IQJLF72/T-Mobile+iPhone+Unlocked+12-8-12.jpg Ted Simon Says - Unlocking a Better Deal for Consumers? http://tedlsimon.com/news/2012/11/28/the-lure-of-the-measurable-why-social-strategies-fail monthly 0.5 2012-11-30 https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1354147585294-GIZRSAAGV37QTPRS89CV/Measuring_Tape+-+represents+measurements%2C+metrics.jpg Ted Simon Says - The Lure of the Measurable: Why Social Strategies Fail http://tedlsimon.com/news/2012/9/5/blog-coming-soon monthly 0.5 2013-09-10 http://tedlsimon.com/news/2013/9/10/qti31um3sfdyu6aojg20e8jr9oc8d8 monthly 0.5 2013-09-11 https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1378858013640-WRINB3DSDBSSRZI6DIM2/Twitter+-+It%27s+All+About+ART+8-21-12.jpg Ted Simon Says - Twitter - It's all about ART http://tedlsimon.com/news/2013/9/10/good-ideas-are-necessarybut-not-enough monthly 0.5 2013-09-11 https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1378857734461-2NKEGTILH82V2RVKA37G/OnLive+Logo+UnLive.jpg Ted Simon Says - Good Ideas are Necessary...but Not Enough http://tedlsimon.com/news/tag/Business+Strategy monthly 0.5 http://tedlsimon.com/news/tag/Management monthly 0.5 http://tedlsimon.com/news/tag/Disruption monthly 0.5 http://tedlsimon.com/news/tag/Social monthly 0.5 http://tedlsimon.com/news/tag/T-Mobile monthly 0.5 http://tedlsimon.com/news/tag/iPhone monthly 0.5 http://tedlsimon.com/news/tag/Social+Strategy monthly 0.5 http://tedlsimon.com/news/tag/Consumer monthly 0.5 http://tedlsimon.com/news/tag/Marketing+Strategy monthly 0.5 http://tedlsimon.com/news/tag/Marketing monthly 0.5 http://tedlsimon.com/news/tag/Mobile monthly 0.5 http://tedlsimon.com/news/tag/Games monthly 0.5 http://tedlsimon.com/news/tag/Leadership monthly 0.5 http://tedlsimon.com/tedlsimon daily 0.75 2012-11-30 http://tedlsimon.com/tedlsimon/twitter-is-all-about-art monthly 0.5 2012-11-30 https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171126856-TAQPV689AKE8GSCI7CXT/image-asset.jpeg Ted Simon - Just a Marketing Minute - Twitter is All About ART I came across a helpful tips post today in Marketing Profs entitled "Creative Ways to Use Twitter for Business." It's a shortened version of this post from Social Media Examiner, "16 Creative Ways to Use Twitter for Business." I love to share practical tips, or what I call "news you can use," with friends and colleagues, and I'm happy to share these two posts. Good stuff. While there are a number of good tactical tips in these posts, there was something important missing. Tips like "use a picture" and "create a custom brand-reinforcing background" are great and helpful, but if you don't get the fundamentals right then all the tactical wallpapering you do will ring hollow, fall on deaf ears...pick a oft-used phrase of your choice; you get the idea. Remember Your Fundamentals I took just a marketing minute to reflect on this and came to a simple conclusion. Bottom line, if you're going to utilize Twitter as part of your marketing mix for your brand, then you need to keep in mind this content rule of thumb: to boost your brand, influence, followers, impact, etc. you need to provide or add value. Right...I know...this is not anything radical. Fundamentals rarely are. I understand...it's been said before. Fundamentals usually are repeated many times (that's core to them being "fundamental"). I might add that they typically bear repeating as well because they are, well, fundamental...and important. A-R-T I'm going to offer up three key tips, news you can use, on how to achieve this fundamental goal. Keep this mnemonic in mind: It's all about ART. To provide value or add value, you should strive to be: Authentic - The ultimate rule of social. Phonies and posers are sorted out in short order, so be true to yourself, your brand, or however you define your purpose. Relevant - Tweet, share and respond to topics that further the conversation with which YOU want to be associated. Timely - Offer your comments, information, observations on matters that are current, meaningful and provided in time to add value to the conversation. If you can keep this mnemonic in mind and follow those three guidelines, you'll find that you are soon on your way to turning Twitter into a powerful tool for building your brand, your company, customer loyalty...not to mention all of you out there trying to build your own personal brands. And, when put in the context of ART, all those other Twitter tips will work that much harder on your behalf. http://tedlsimon.com/tedlsimon/good-ideas-are-necessarybut-not-enough monthly 0.5 2012-08-20 https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171126847-60C93VVE9RAX3S9RPGJE/image-asset.jpeg Ted Simon - Just a Marketing Minute - Good Ideas are Necessary…but Not Enough http://tedlsimon.com/tedlsimon/whats-an-apology-worth monthly 0.5 2010-08-17 https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171126827-GMLLSBMK69MPXGV7YSKU/image-asset.jpeg Ted Simon - Just a Marketing Minute - What's an Apology Worth? - What's an Apology Worth? https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171126834-TLBXWM81T8O6JOZ21PJ8/image-asset.gif Ted Simon - Just a Marketing Minute - What's an Apology Worth? - What's an Apology Worth? http://tedlsimon.com/tedlsimon/google-nexus-one-big-flop-or-brilliant-strate monthly 0.5 2010-07-19 https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171126824-1C5N3EWK0N1K0P67JMHI/image-asset.jpeg Ted Simon - Just a Marketing Minute - Google Nexus One - Big Flop or Brilliant Strategy? http://tedlsimon.com/tedlsimon/the-emperors-new-tweets monthly 0.5 2010-05-18 https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171126977-ECN6OB8Q40TW0YS39111/image-asset.jpeg Ted Simon - Just a Marketing Minute - The Emperor's New Tweets http://tedlsimon.com/tedlsimon/the-199-rule-what-it-means-for-marketers monthly 0.5 2010-04-29 https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171127010-CJV416TIHTOFPWPRAR1D/image-asset.jpeg Ted Simon - Just a Marketing Minute - The 1/99 Rule - What it Means for Marketers http://tedlsimon.com/tedlsimon/social-media-is-wrong monthly 0.5 2010-04-04 https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171126965-FPYD52UXZYI1VE4IDX2V/image-asset.jpeg Ted Simon - Just a Marketing Minute - Social Media is Wrong - Social Media is Wrong https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171126993-PMD0JN46M49PNUTMV36N/image-asset.gif Ted Simon - Just a Marketing Minute - Social Media is Wrong - Social Media is Wrong http://tedlsimon.com/tedlsimon/a-debate-for-the-soul-of-marketing monthly 0.5 2010-03-22 https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171127003-8QR1ZVORIVCL0B7IH1E2/image-asset.gif Ted Simon - Just a Marketing Minute - A Debate for the Soul of Marketing - A Debate for the Soul of Marketing https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171127106-RUZJMAV5NM31B5FTBSY8/image-asset.jpeg Ted Simon - Just a Marketing Minute - A Debate for the Soul of Marketing - A Debate for the Soul of Marketing http://tedlsimon.com/tedlsimon/can-social-media-marketing-replace-advertisin monthly 0.5 2010-03-19 https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171127086-2BMAM9L0V6NPKFCDQPS8/image-asset.jpeg Ted Simon - Just a Marketing Minute - Can Social Media Marketing Replace Advertising? - Can Social Media Marketing Replace Advertising? https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171127122-NFCKZSXM87VTMLMWRHHI/image-asset.gif Ted Simon - Just a Marketing Minute - Can Social Media Marketing Replace Advertising? - Can Social Media Marketing Replace Advertising? http://tedlsimon.com/tedlsimon/how-to-succeed-by-not-succeeding-at-viral-mar monthly 0.5 2010-03-09 http://tedlsimon.com/tedlsimon/social-media-beware-of-shiny-new-objects monthly 0.5 2010-03-02 https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171127131-3R9DACTJ7R330THUOGQM/image-asset.jpeg Ted Simon - Just a Marketing Minute - Social Media - Beware of Shiny New Objects - Social Media - Beware of Shiny New Objects https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171127126-IH0KCZQ61GTPFVAHWTQT/image-asset.gif Ted Simon - Just a Marketing Minute - Social Media - Beware of Shiny New Objects - Social Media - Beware of Shiny New Objects http://tedlsimon.com/tedlsimon/of-roses-silk-purses-and-sows-ears-comcast-re monthly 0.5 2010-02-11 https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171127238-BCPWVV3YZ0GUWQYSOHM9/image-asset.gif Ted Simon - Just a Marketing Minute - Of Roses, Silk Purses and Sow's Ears - Comcast Rebrands to Xfinity - Of Roses, Silk Purses and Sow's Ears - Comcast Rebrands to Xfinity https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171127238-0V5X4PMLCZZ5JETBL5SK/image-asset.jpeg Ted Simon - Just a Marketing Minute - Of Roses, Silk Purses and Sow's Ears - Comcast Rebrands to Xfinity - Of Roses, Silk Purses and Sow's Ears - Comcast Rebrands to Xfinity http://tedlsimon.com/tedlsimon/super-bowl-ads-not-all-that-super monthly 0.5 2010-02-09 https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171127243-V35I5A6DIOV9V7600IQ5/image-asset.gif Ted Simon - Just a Marketing Minute - Super Bowl Ads Not All That Super - Super Bowl Ads Not All That Super https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171127243-AIR9JVHL4HJ9MTN8DLPA/image-asset.jpeg Ted Simon - Just a Marketing Minute - Super Bowl Ads Not All That Super - Super Bowl Ads Not All That Super http://tedlsimon.com/tedlsimon/best-super-bowl-tribute-ad-ever monthly 0.5 2010-02-08 https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171127280-BORLZ7AK17DAHY67B6RY/image-asset.jpeg Ted Simon - Just a Marketing Minute - Best Super Bowl Tribute Ad Ever? - Best Super Bowl Tribute Ad Ever? https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171127349-ENH5YCJ9MU1Y547TIR9V/image-asset.gif Ted Simon - Just a Marketing Minute - Best Super Bowl Tribute Ad Ever? - Best Super Bowl Tribute Ad Ever? http://tedlsimon.com/tedlsimon/the-game-within-the-game monthly 0.5 2010-02-07 https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171127337-3QRPXQLPJKQJJK9OIMEO/image-asset.gif Ted Simon - Just a Marketing Minute - The Game Within the Game - The Game Within the Game https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171127353-OIPK2U8DSHZFCYOD2AL6/image-asset.jpeg Ted Simon - Just a Marketing Minute - The Game Within the Game - The Game Within the Game http://tedlsimon.com/tedlsimon/7-things-steve-jobs-made-me-think-about-today monthly 0.5 2010-01-28 https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171127413-KKM0KVP9EQWU0WWXCXF2/image-asset.png Ted Simon - Just a Marketing Minute - 7 Things Steve Jobs Made Me Think About Today http://tedlsimon.com/tedlsimon/some-fancy-foodwork monthly 0.5 2010-01-23 https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171127421-ALUI3FX14WX7A2PXUPOC/image-asset.jpeg Ted Simon - Just a Marketing Minute - Some Fancy Foodwork - Some Fancy Foodwork https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171127464-5K51HX0HRCWI69IW0BPM/image-asset.jpeg Ted Simon - Just a Marketing Minute - Some Fancy Foodwork - Some Fancy Foodwork https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171127487-XDVA70IRKHEAIV7OQ9JF/image-asset.jpeg Ted Simon - Just a Marketing Minute - Some Fancy Foodwork - Some Fancy Foodwork https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171127499-08U1V492NI681UDX5OEP/image-asset.jpeg Ted Simon - Just a Marketing Minute - Some Fancy Foodwork - Some Fancy Foodwork https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171127534-C59L42HR285QZWKS2BRT/image-asset.jpeg Ted Simon - Just a Marketing Minute - Some Fancy Foodwork - Some Fancy Foodwork https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171127580-QOK0K86EQ4S554BP4CH3/image-asset.jpeg Ted Simon - Just a Marketing Minute - Some Fancy Foodwork - Some Fancy Foodwork https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171127592-I06GB65LRUIP6Z1KOXJX/image-asset.jpeg Ted Simon - Just a Marketing Minute - Some Fancy Foodwork - Some Fancy Foodwork https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171127611-75ECPD1HK1RH6QNHR9Z0/image-asset.jpeg Ted Simon - Just a Marketing Minute - Some Fancy Foodwork - Some Fancy Foodwork https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171127691-NRVFUX4DO25SR4Q07OZC/image-asset.jpeg Ted Simon - Just a Marketing Minute - Some Fancy Foodwork - Some Fancy Foodwork https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171127711-7I8GD2K2TJIO3UO3ACOM/image-asset.jpeg Ted Simon - Just a Marketing Minute - Some Fancy Foodwork - Some Fancy Foodwork https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171127741-MYDDG690W35FSVQONBSQ/image-asset.jpeg Ted Simon - Just a Marketing Minute - Some Fancy Foodwork - Some Fancy Foodwork https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171127716-FRG5P4O3ACS3UI4W84H9/image-asset.gif Ted Simon - Just a Marketing Minute - Some Fancy Foodwork - Some Fancy Foodwork http://tedlsimon.com/tedlsimon/innovate-this monthly 0.5 2010-01-11 https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171127769-998L0A3G0HZ6PYR8IJDN/image-asset.jpeg Ted Simon - Just a Marketing Minute - Innovate THIS! http://tedlsimon.com/tedlsimon/bks-subservient-shower-girl-singing-it-your-w monthly 0.5 2009-12-11 https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171127892-W01O5RIG3RVL26MEVVHD/image-asset.jpeg Ted Simon - Just a Marketing Minute - BK's Subservient Shower Girl: Singing it Your Way...or the WRONG way? http://tedlsimon.com/tedlsimon/when-sex-doesnt-sell-method-pulls-viral-video monthly 0.5 2009-12-03 http://tedlsimon.com/tedlsimon/can-i-wash-your-car-sir monthly 0.5 2009-10-15 https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171127875-SEUQ7CMCNGNE6EO4853Z/image-asset.jpeg Ted Simon - Just a Marketing Minute - Can I Wash Your Car by Email, Sir? - Can I Wash Your Car by Email, Sir? https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171127899-XY7YSOWGNX8VKGNXIATA/image-asset.gif Ted Simon - Just a Marketing Minute - Can I Wash Your Car by Email, Sir? - Can I Wash Your Car by Email, Sir? http://tedlsimon.com/tedlsimon/brand-managers-must-die monthly 0.5 2009-10-12 https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171127911-32GNMG1ZHBAPPBROLEQ0/image-asset.jpeg Ted Simon - Just a Marketing Minute - Brand Managers Must Die - Brand Managers Must Die https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171127921-3QTECCUM2ARWKWT0BLAJ/image-asset.gif Ted Simon - Just a Marketing Minute - Brand Managers Must Die - Brand Managers Must Die http://tedlsimon.com/tedlsimon/top-5-reasonswhy-microsoft-created-windows-7 monthly 0.5 2009-10-02 http://tedlsimon.com/tedlsimon/viral-is-as-viral-does-but-you-cant-do-anythi monthly 0.5 2009-10-02 http://tedlsimon.com/tedlsimon/and-twitter-said monthly 0.5 2009-09-25 https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171128082-EE07M67ZTEF5OR6Y70D7/image-asset.jpeg Ted Simon - Just a Marketing Minute - And, Twitter Said... http://tedlsimon.com/tedlsimon/social-media-lipstick-on-a-pig monthly 0.5 2009-09-22 https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171128071-0GDHGKGP2GJJ4UN0W1H4/image-asset.octet-stream Ted Simon - Just a Marketing Minute - Social Media = Lipstick on a pig? http://tedlsimon.com/tedlsimon/brands-who-do-you-trust monthly 0.5 2009-09-18 http://tedlsimon.com/tedlsimon/some-say-to-may-to-some-say-to-mah-to monthly 0.5 2009-09-16 https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171128063-DTSH0N70BWSR6SZDYU5I/image-asset.gif Ted Simon - Just a Marketing Minute - Some Say To-MAY-to, Some Say To-MAH-to http://tedlsimon.com/tedlsimon/borders-twitters-clues-for-lost-symbol monthly 0.5 2009-09-15 https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171128077-6ALBF3WJHO5PE7PD2JQU/image-asset.jpeg Ted Simon - Just a Marketing Minute - Borders Twitters Clues for The Lost Symbol http://tedlsimon.com/tedlsimon/is-atandt-monogamy-hurting-the-iphone-and-app monthly 0.5 2009-09-11 https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1348171128123-B4EC76XNYX0PO0PLN1NV/image-asset.gif Ted Simon - Just a Marketing Minute - Is AT&T Monogamy Hurting the iPhone and Apple Brands? http://tedlsimon.com/tedlsimon/a-bog-by-any-other-nameis-posterous monthly 0.5 2009-09-08 http://tedlsimon.com/new-folder daily 0.75 2012-09-19 http://tedlsimon.com/new-folder-1 daily 0.75 2012-10-10 http://tedlsimon.com/template-info daily 0.75 2012-07-10 http://tedlsimon.com/professional-experience daily 0.75 2017-12-22 https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1346716757966-6SPMWVX87GU8N4JGNK4Y/Kabam+play+for+real+logo+APPROVED+10-12-22.jpg Professional Experience Vice-President Brand Marketing & Communications San Francisco, CA https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1378853113137-9KQDC7Y9UDF8DZFB3NBR/Golden+Gate+University+logo+-+square+blue.jpg Professional Experience Adjunct Professor of Marketing San Francisco, CA https://images.squarespace-cdn.com/content/v1/503e9b7de4b01fd887a3fef1/1346717003450-ERA2K6GJTN5RWBNBICON/GameChanger+Logo.jpg Professional Experience Consulting Partner Alameda, CA 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