I came across one of the best tribute ads I've seen in ages. And, in print, no less.
Why is this ad so good?
- It was timely - came out before the Super Bowl
- It's relevant and sincere - McIlhenny Company, makers of Tabasco brand pepper sauce, is HQ'd right there in N'awlins. Makes total sense for them to be congratulating their Saints and fans.
- It's brand focused - Great job of leveraging the highly recognized Tabasco brand label.
- It's very well executed - Great copy and simple layout draw you in. Okay, maybe that little line at the bottom was dictated by somebody at the home office, but this is still a brilliant execution (largely due to its simplicity)
Kudos to the creators of this ad. And, I might as well take just a marketing minute to extend my congrats to the Super Bowl Champion New Orleans Saints as well. Who Dat?!
What do you think of this...one of the best ever?